I’m an art director turned UX designer and I freaking love it

I’m a 40 year old Ecuadorian with 15 years of experience working as an art director and 5 years working as a UX Designer.

Photo of Beto Navarro

I’m an effective communicator of conceptual ideas, with a high degree of visual literacy. I’m comfortable leading and collaborating with internal and remote teams to ensure projects with the highest level of quality. I’m obsessed with design consistency for layouts, color schemes, and typography. I have a deep experience working with design and marketing agencies.

I believe great design should be democratized and be more accessible. After 20 years in the industry, I have solved complex design problems, while maintaining a commitment to a user-centered design process and UX principles. I have helped start-ups increase venture capital valuations, optimize workflows, and expand their business.

• UX/UI & Product Design
• Creative Direction
• Identity & Branding
• Product Strategy
• Website Design
• Web Development on Webflow / Squarespace
check my process

Sometimes I think I’m an Avenger

I know Kung-fu and I am an Ironman triathlete. My proudest moment is completing (surviving) the Ironman World Championship in Kona, Hawai’i, in 2012.

Now my racing days are behind me. So I spend my free time riding my motorcycle, doing romantic walks in Target with my girlfriend, eating (probably too much), watching movies, geeking out about comics, anime, and all things Star Wars, and training so I can eat some more.

I am Iron man

I am Iron man


  • Amazon
    — Product Designer
    Aug. 2021—Present
  • Publicis Sapient
    — Lead UX
    Oct. 2020 – Jul. 2021
  • Wemlo
    — Lead UX
    May 2019 – May 2021
  • Novae
    — UX Designer & Art Director
    Apr. 2018 – Jul. 2020
  • Everis
    — UX Designer
    May. 2017 – Jan 2018
  • Location Ventures
    — Art Director
    Sep. 2016 – Jan. 2018
  • City of Miami Beach
    — Visual Communications Specialist
    Apr. 2016 – Feb. 2017
  • NM+U Marketing Communications
    — Senior Art Director
    Oct. 2014 – Mar. 2016
  • Blanquier
    — Senior Art Director
    Mar. 2006 – Mar. 2014
  • De Picture @ Next Model Management
    — Graphic Designer
    Aug. 2005 – Feb. 2006
  • J&N Records
    — Graphic Designer
    Nov. 2003 – Jul. 2005
Always pass on what you have learned

I love sharing my expertise by doing design talks. I lead the Friends of Figma Miami chapter and I’m involved in the South Florida Design Community events. I believe sharing knowledge can help future designers enrich their learning.

How to be a Better Designer

with Beto Navarro

Migrating from Sketch to Figma

with Sergii Khaiba